Audiology Princeton | Hearing Aids | Hearing Check Princeton
Today Tuesday: 8:30 AM – 5:00 PM
33 State Rd Suite C, Princeton, NJ 08540

Our Staff

Keri Ruf, MA, HIS

District Manager

New Jersey Supervising Licensee and NJHAD License #957 Keri L. Ruf MA, HIS, completed her master’s degree from New York University and was the previous owner of Loud and Clear Hearing Center. Keri’s passion for over 15 years has been to improve the quality of life for persons with hearing and speech impairments. She entered the hearing field after helping cancer patients learn how to talk after losing their voice boxes to cancer. After learning that certain chemo and radiation treatments can cause hearing loss, Keri wanted to provide full service and education to her patients. She has fit hundreds of hearing aids over the past 15 years and understands the concerns of patients and there families with hearing loss. Keri is able to provide the most innovative hearing solutions and new bluetooth hearing accessories, as well as educate the family and patient to include listening strategies that help in all environments. Keri continues to be actively involved in the community by offering her services to local senior living facilities and providing informal seminars at a number of senior clubs and/or social events. Customer care and satisfaction are a priority for Keri.

Keri Ruf, MA, HIS

Alice Nelson

Hearing Aid Dispenser

My name is Alice Nelson, I am a licensed Hearing Aid Dispenser in New Jersey. I was born in New York and raised in Ireland. Returning to New York, I attended nursing school. After raising my family and being diagnosed with hearing loss I became interested in the field. I have now been with All American for 18 years. I love getting to know my patients and saving hearing lives!

Alice Nelson

Marci Schwab, Au.D.

Doctor of Audiology AUD #1210 - Dispensing License #625

My name is Dr. Marci Schwab, and I have enjoyed being an audiologist since 1997. After receiving my Master’s Degree and practicing for several years, I returned to school in 2007 and obtained my Doctor of Audiology degree. My patients are my second family, and when you visit us at Penta Hearing Care, you will feel comfortable while you receive the best, individualized care for your hearing health needs.

The greatest gift I have ever received is when a patient realizes that better hearing is part of having a better life! I am honored to be part of this amazing profession where changing lives is an amazing journey for both the patient and the doctor!

Marci Schwab, Au.D.

Lawrence Schwab

Patient Services Coordinator

My name is Larry Schwab and I joined Penta Hearing of Princeton NJ/All American Hearing in October 2018 as a Patient Services Coordinator. Being married to an Audiologist and having worn a hearing aid for many years has given me a great understanding of how important and rewarding it is to help others on their journey to better hearing. When I’m not working, I enjoy spending time with my wife and two daughters. I also love using my gift of creativity to craft, paint, and illustrate.

Lawrence Schwab

Customer Reviews

Very honest staff they are the first audiologist that do not put me under pressure. Definitely coming back.

risa tanaka, on Google

Eddy Geadah was professional and thorough. He listened carefully to my responses to his questions. He was unhurried, despite an emergency that occurred at his home while I was there. I am very pleased to have him caring for my hearing.

Sybil Stokes, on Google

Love the staff friendly atmosphere and extremely helpful as well as knowledgeable

Den, on Google

I started at Penta in Princeton about 4 months ago. I had an excellent audiologist, Mea. She worked with me about a month but I was having trouble with the earpieces, so she ordered me custom replacements. They arrived and while I was in the process of see if they...

Richard Pavuk, on Google

I am quite satisfied with the office Penta Hearing, but I cannot say the same about the product Thrive I bought from MicroTech. The hearing aid is working fine as long as I am not trying to hear conversation over the background noise (like in a restaurant). Then, I cannot...

Sasha Migdal, on Google

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